“We want each customer who interacts with GNC to have the best possible personalized brand experience, including for our loyalty program, regardless of whether they’re in-store, online or on a mobile device.” – Jeff Hennion, Chief Marketing Officer at GNC
- Leverage mobile to advance its omnichannel strategy
- Target and communicate with customers about deals
- Magnify customer experience and customer engagement
- Customers received promotional offers via SMS
- Captured real time data to understand customer behavior
- Mobile marketing messages drove sales growth
- Sequential improvement in same store sales
- 9% growth in transaction
- 5% increase in domestic franchise revenue
For their 80th birthday, GNC wanted to send customers a special gift.
Incentivize new SMS subscriptions with innovative coupon.
GNC utilized QWASI to create and send scratch2win mobile coupons to their audience via keyword.
GNC achieved 182% annualized increase in customer base from the use of mobile coupons.