Krispy Kreme

“Our goal in developing Krispy Kreme Rewards was to give back to our loyal guests with the highest-quality doughnuts and coffee through one of the most versatile and generous loyalty programs.” – Tony Thompson, CEO at Krispy Kreme


  • Drive customer acquisition and database growth
  • Utilize mobile to improve customer loyalty
  • Create Surprise & Delight moments with App

Digital Transformation

  • Customers joined loyalty and downloaded app
  • Were able to receive offers via push notifications
  • Customers received customer content based on birthdays, location, rewards available

Business Outcomes

  • 111% growth in customer database
  • 7% increase in same-store sales
  • 9% increase in total chain revenue


QWASI and NCR partnered to build a Loyalty App for Krispy Kreme.

Krispy Kreme wanted to “Surprise and Delight” their customers, personalizing experiences with location-based content.

The Krispy Kreme Rewards App was built, allowing customers to purchase through mobile, and receive offers based on location, weather, birthdays, and purchasing behaviors.

The rewards app gave Krispy Kreme a highly engaged audience that engages in relevant conversation through optimized mobile moments.

In 2015 more than 1M+ customers downloaded the Krispy Kreme app and 95% keep push active so they can continue to receive offers.