Press Releases

Africa’s Olympians NOC Mali Partners with QWASI


QWASI and the Mali National Olympic Committee (NOC) announce partnership to activate Olympic events in Africa.

“We began working with QWASI in October on the concept of bringing Olympian activation to Africa in 2020 and launched our first event in November which saw tremendous success,” Kady Kanouté Tounkara, NOC Mali Olympic Ambassador.

Together QWASI and the NOC built a hybrid event format that enabled Mali Olympic Athletes to participate in the NOC Olympic Summit in person and virtually, as well as in multiple languages.

Kady explains, “The QWASI platform gave us a mobile first experience that in Africa is key since many athletes do not use desktop machines, and it sent communication out via SMS which is the best way to communicate with our athletes.  The gamified experience took a full day of Olympic training and made it more engaging by enabling athletes to win prizes for completing our interactive program.”

The NOC Forum event is usually a full day in person program where athletes are trained on everything from Olympic Values to Anti Doping Regulations, as well as,  planning for life after the Olympics.  COVID has made in-person events challenging which is why turning to a mobile first format was transformative.

“It is the first time we were able to see real data across an Olympian event like this.  In our first event we had 175 participants across 11 interactive Missions which drove over 170 hours of athlete engagement time by days end. We are excited about the ability to show athlete engagement time in this new way as it’s something we believe we can monetize with sponsors moving forward,” Kady Kanoute.

“We are super excited to be doing this ground breaking work with Mali in Africa and to be able to partner with this innovative Olympics NOC Team,” Lara Hanson, Chief Innovation Officer at QWASI.

Kady Kanouté Tounkara, OLY

Kady is an Olympian who competed at the 2008 Beijing Olympic Games as a co-captain of the Mali women’s basketball team. She was a professional player in Europe and a five-time French National Junior Champion before completing her Marketing and Management degree from Fordham University in New York. Kady is a  Master Trainer and Steering Committee member of the International Olympic Committee’s Career+  Program and the International Red Cross Committee’s’ Career Development Program for persons with physical disabilities. She has facilitated workshops in over 50 countries and has recently been appointed as Chair of the WADA Education Committee.

She is also the Chair of the Malian Athletes’ commission and an African Continental Athletes Commission Member.

To Sponsor Future NOC Olympic Event in Africa, please contact Kady & the MALI NOC.

To build a Virtual Event Experience, please contact QWASI Sales.