In this episode, QWASI’s Lauren Black, and Peter Farrell join Amit Chetal, VP Cisco Retail Innovation, to discuss industry innovation and transformation. Amit shares his thoughts on the accelerated pace of innovation within the last 90 days as businesses reacted to provide safe, secure and contactless experiences for their customers.
The webinar covers the important role mobile has played to activate these solutions leveraging NFC/QR technologies. From curbside pickup and contactless ordering, to Panera expanding its offering into grocery and pantry items, mobile has enabled brands to change their business models to meet customer needs.
As our expectations as consumers have fundamentally changed, businesses should consider:
a) Contactless solutions for consumers grow basket size by 50% b) Leveraging digital channels with contactless programs leads to 3x higher CRM acquisition. c) Investing in platforms that scale reduces overhead costs by 20%.
Amit Chetal: VP Cisco Retail Innovation. Amit is currently the Retail Lead for the Americas Industry Organization. He is veteran of Cisco of 17 years Amit has direct experience working with key retail clients on their digital transformation strategies around enhancing the customer experience, empowering store associates, and data driven analytics. Amit has also worked with many retail clients in creating a digital transformation framework for mapping retail initiatives across the entire retail value chain from online to the store, particularly in the sub segments of grocery, big box, quick service restaurants, mall, health and beauty, and apparel. Prior to his current role, Amit has held several roles at Cisco including consulting, innovation, direct sales, supporting some of the largest retail and healthcare enterprise accounts. He is active in industry organizations and events such as the National Retail Federation.