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NACDA: QWASI Technology Aids Development Teams in Breaking Giving Day Records

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Younger audiences are a mobile first demographic with new technology leveraged as a primary vehicle for communication.   As email open rates drop, and social media became saturated, Fordham sought a more direct communication vehicle to raise awareness about new projects and opportunities to participate with Giving Day.  Fordham’s Development Team engaged QWASI to change the game and in 2021 the Giving Day event broke the Fordham Giving Day record with over $1.3 million raised.  Hear from Kara Field, the Fordham Development lead to learn more.