Press Releases

Top College Basketball MTE “Jersey Mike’s Classic” Selects QWASI For Mobile Technology

Case Studies, News, Press Release

QWASI is excited to work with Superior Sports Management, Jersey Mike’s, and St Petersburg, Florida to bring a mobile first experiences to their Holiday Basketball tournament with University of Wisconsin GB, UMass, BSU, FIU, Weber State, and UNCG.

“We are an industry leader in providing an elite service to our fans, teams, and universities. Partnering with QWASI enables us to take our relationships with key partners to the next level. Being able to deliver these experiences, resources, and data insights to our partners while being the first to launch this service in our industry – is another victory for our team.”

Jacob Ridenhour
CEO, Superior Sports Management

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Stadium and ticketing mobile activation provides sponsors twenty times the CTR and engagement metrics than non active advertising

JERSEY MIKE’S MTE

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The number of fans using social media for sports news or content rose 83% in the past two years, showing a rapid acceleration and adoption of digital platforms.

NIELSEN

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Fans are more likely to purchase gear, food, and upgrade when able to seamlessly purchase with mobile activations.

QWASI INSIGHTS

Soultions
SOLUTION

This will be the first major sports tournament to bring fans and players a mobile-first experience to engage with the tournament, brand partners, and the city of St Pete.

QWASI’s Smart Space platform will mobile enable all event collateral for easy access, up-to-date tournament information including bracket updates, and access to VIP Experiences around St Pete. The mobile-first approach will unlock 100X more data insights to curate better real-time experiences for all fans and participants.

Results
THE EXPERIENCE

+ 365-degree mobile information guide

+ 24/7 fan and participant social amplification

+ VIP rewards available in the gamification of St Pete

The mobile activation of the tournament will enable fans and participants to seamlessly check-in on social everywhere they go, view tournament giveaways from sponsors like Jersey Mike’s, and tour the renowned city of St Pete to learn, explore, and share their adventures both on and off the court.

Exclusive Experiences
JERSEY MIKE’S CLASSIC

The best NCAA basketball MTE tournament for college teams and their fans in beautiful St. Petersburg, Florida

The Jersey Mike’s Classic, a multi-team event (MTE) will be held on the Eckerd College campus in St. Petersburg, Florida from November 18th to the 21st. The 2021 event will feature six teams including Weber State, Ball State, FIU, UNCG, UMass, and Wisconsin Green Bay, with each game being broadcasted on CBS Sports Network. Six teams will join this year’s event and sponsors will drive the overall experience.

“Partnering with QWASI enables us to take our relationships with key partners to the next level. Being able to deliver these experiences, resources, and data insights to our partners while being the first to launch this service in our industry – is another victory for our team.”

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