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QWASI & Fordham Virtual Game Day Success





Press Release: Fordham University Basketball Scores Big With Virtual Fan Game Day Experience  

The Innovative Platform, Created By Leading Technology Company QWASI, Is Reporting Unprecedented Engagement Rates Thanks To Its Ability To Give Users An Exclusive Look Inside The Game.

Fordham Univ BBall

Bronx, N.Y. (February 4, 2021) – While Fordham University Basketball Rams fans may not be able to cheer from the stands this season, they are showing their unmatched support thanks to the innovative, new multi-media Virtual Game Day Experience platform.

Launched in partnership with leading technology customer experience company QWASI in mid-December, the Virtual Game Day Experience is reporting more than 1,060 minutes of engagement per game. Fans are enjoying special features such as access to pre-game tailgate parties, student-athletes Q&As, and team trivia challenges – all complimentary offerings available on their favorite streaming devices.

While watching the games, fans have the opportunity to view exclusive behind-the-scenes content, join in conversations with other Rams fans, and participate to earn points and win prizes throughout the season. Additionally, with over 2.5K page views per game (available for three men’s and women’s games to date), The Virtual Game Day Experience is also ideal for sponsors working with sports teams to promote their brand and university donor development teams who are looking to personalize events for unique experiences.  Sponsors for Fordham Game Day include United Healthcare and Ridgewood Bank.

Special Features include:

  • Access to Fordham Cheer, Dance, and Band performances
  • Answer trivia questions surrounding each program
  • Receive VIP invites to Zoom links for Pregame Watch Parties
  • Hear from Athletic Director Ed Kull
  • View student-athlete “Quarantine Q & A” highlight features
  • Enjoy “Family-Of-The-Game” video clips
  • Watch exclusive alumni interviews from our most successful programs
  • Earn Fordham Athletics branded prizes

“We are thrilled to see this kind of engagement and commitment to the Virtual Fan Game Day Experience so early in the season,” said Nick LaMarca, assistant athletic director Fordham Athletics. “With even more exciting content and special guests coming up as we head further into the season, we can’t wait to see the response from our loyal fans. We are dedicated to continually finding new ways to ensure that our supporters truly feel like they are part of the Rams family.”

Each Virtual Fan Game Day Experience “event” is broadcast live one hour prior to tip off for select games noted below. Please note, home games are either nationally-televised or streamed on ESPN+ and non-conference away games can be seen on the opponents broadcast network.

“The Virtual Fan Game Day Experience has been a terrific new asset for our corporate partners,” said John Anselmo (Learfield Staff/John Anselmo), general manager for Fordham Sports Properties, the university’s exclusive athletics multimedia rights holder. “It’s been a great way for them to reach our students and alumni in the current environment. I can definitely see this as a permanent fixture for seasons to come, as our partners continue to strive to reach more fans digitally.”

To register for Fordham University Men’s and Women’s Basketball Virtual Game Day Experience, visit: 

To learn more about Fordham University sports, visit https://fordhamsports.com/news/2020/11/20/fordham-mens-and-womens-basketball-launch-2020-2021-virtual-game-day-experience-with-qwasi-partnership.aspx

 

About QWASI

QWASI is a technology team building customer experience and communication solutions for global brands.

For more information, visit https://www.qwasi.com.

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Are you a basketball fan? Check out how Fordham University is using Game Day to engage basketball season ticket holders, here

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Please contact [email protected] to signup for your complimentary Game Day experience.

 

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