Award winning European CPG customer loyalty program expands internationally
VELUX, the number one window company in Europe for more than 75 years, began working with QWASI in 2015 to build a new type of loyalty program specifically designed for CPG.
VELUX typically sells products through retail channels such as major home improvement and construction services stores. VELUX wanted to develop a direct relationship with their customers and incentivize purchasing behavior. QWASI’s development team worked closely with VELUX to understand every step of the purchase lifecycle, and developed a highly-personalized rewards and communication portal. VELUX is now able to integrate all other software platforms into one holistic dashboard see real-time purchases, manage reward offers, communicate with customers about specific projects and product purchases.
“The QWASI team are helping us to set up and rapidly accelerate a loyalty program. QWASI has helped us to be able to test concepts quickly, refine and evolve very quickly,” said Jim Coates, Marketing Director of VELUX. “The service, can-do attitude and willingness to work with partners and corporate mandatories has been first class. I believe that real team improvement and responsiveness is a key factor with these types of projects.”
“We are excited to empower clients like VELUX in evolving their traditional email centric loyalty programs into cutting edge mobile journeys where they supply better service, and see immediate returns on their investment,” explains QWASI Chief Innovation Officer, Lara Hanson.
- Two-thirds increase in customer database growth
- Double digit increase in customer retention
- Millions of dollars in additional revenue.
“QWASI has become a key agency partner for us, helping us deliver our first ventures into rewards promotions, and supporting the ongoing growth of the concept in our business through their excellent technical platform and high service levels,” said Richard McArthur, Marketing Manager, VELUX. “We have consistently found QWASI to be flexible, innovative and energetic in all of our interactions.”
“For VELUX’s next phase of global expansion, we are proud to be working with Tropo, part of Cisco, and leveraging their Tropo’s messaging capabilities. Tropo enables us to send secure, real-time, global two-way communication over text, ensuring that customers immediately receive their order confirmations and loyalty updates,” says QWASI CEO, Leon Samuel.
“Customers today want to be communicating with brands over text, chat and with apps, as well as email. We believe Tropo is the right company to be working with for mobile communication, and for brands that require best in class IOT messaging solutions.”
To Learn More Contact QWASI Technology: https://qwasi.com.
QWASI powers human experiences by intelligently connecting IOT and messaging communication for Fortune 500 companies.
QWASI’s technology and AIM product activates high volumes of real time data points for companies in Automotive, Travel, Hospitality, Financial Services, Retail, CPG, and Healthcare.
Brands leverage QWASI to manage customers, employees, products and all communication channels as one. In orchestration brands can use AIM to manage the engagement triggers for every person, product, purchase, location, and contextualize every step of the customer journey. Through the unison of data, brands for the first time can derive true attribution, and begin to perform predictive campaigns based on real-time analysis.