Press Releases

QWASI Automates Apple’s New iOS6 Passbook Passes

Press Release

IOG Mobile Marketing – Read More

Today QWASI announced that through Apple’s Passbook application businesses can rapidly create and distribute their coupons, loyalty cards, alerts, and tickets using the new automated function in QWASI’s Mobile Marketing Center.

“Not only do we automatically generate the Passbook “passes” with a simple User Experience — and no code integration, but also we have many built-in Passbook delivery mechanisms from SMS to Facebook and Twitter posts,” said Lara Hanson, Digital Director.

“We uniquely leverage social, mobile, and location information to improve the Passbook experience.

And, for those individuals that may not have an iOS 6, Hanson says that’s not a problem.

“Our Mobile Marketing Center will detect if a customer has another type of smart phone or non smart phone,” he said, “and deliver a Mobile Web-based solution that keeps them from missing out on all the great offered by their favorite businesses.”

Apple describes how the application works: “Passbook puts boarding passes, movie tickets, retail coupons, loyalty cards and more are now all in one place. With Passbook, you can scan your iPhone or iPod to check in for a flight, get a movie, and redeem a coupon. You can also see when your coupons expire, where your concert seats are, and the balance left on that all important coffee bar card. Wake your iPhone or iPod touch, and passes appear on your Lock screen at the appropriate time and place — like when you reach the airport or walk into the store to redeem your gift card or coupon. And, if your gate changes after you’ve checked in for your flight, Passbook will even alert you to make sure you’re not relaxing in the wrong terminal.”

TechCrunch, had this to say about the new Apple application: “Passbook functions as an organizer for all your passes. It supports store cards, gift cards and coupons out of the gate, replacing their plastic counterparts, and providing an Apple-approved way to get consumers paying at checkout with their mobile phones . . . bad news for mobile wallet players like Square, PayPal, and others.”

According to Brian Bennett from CNET, a tech media website, Passbook trumps Google Wallet: “Sorry, Google Wallet fans, but Apple may have just pulled the mobile-payment rug from under Android‘s feet. In signature Apple fashion, the new iOS 6 Passbook app takes a shockingly simple approach, which is just why it’ll prove a hit.”

Bennett added: “Apple’s Passbook app, from what I can tell, sidesteps the major pitfalls Google Wallet has run into, namely the Near Field Communications limitations and the limited payment methods . . . Relying on software and QR codes, Passbook also avoids the limitation of static hardware technology. It’s more flexible too in that users can add apps from vendors they trust or already have a relationship with.”



QWASI INNOVATION LABS is a SaaS company working with leading brands to innovate the customer journey using real time data. At the heart of QWASI’s offering is the desire to create remarkable customer experiences, leading to increased brand loyalty, higher retention rates, more effective customer service throughout the customer lifecycle.