Press Releases

QWASI & Cellotape Activate Innovation at NRF & AdTech

Press Release

With Apple finally adding NFC to its devices, and Android at the forefront of this activation space, QWASI and Cellotape partnered to activate the largest retail conference in the US and everyone’s favorite AdTech conference with NFC enabled experiences that offer real time customer recognition, and segmentation around campaign activation.

Cellotape has 60 years experience in building print products, and is now the established leader in building products that integrate NFC and RFID enabled Smart Products; allowing for two-way communication between devices, frictionless mobile engagement and easy access to the cloud.


QWASI INNOVATION LABS is a SaaS company working with leading brands to innovate the customer journey using real time data. At the heart of QWASI’s offering is the desire to create remarkable customer experiences, leading to increased brand loyalty, higher retention rates, more effective customer service throughout the customer lifecycle.