QWASI worked with CLASSIC CAR CLUB MANHATTAN to elevate their physical event space by creating mobile experiences that drove seamless brand engagement.
of consumers are keen to explore brands with touch free experiences that they weren’t aware of pre-COVID.
WALL STREET JOURNAL
of people are now engaging with the contactless world than the pre COVID era.
RABOBANK
of people engage with and respond to mobile content with feedback when touch free access points are made available.
QWASI MARKETING
SOLUTION
Top experiential space, Classic Car Club Manhattan collaborated with QWASI, Palo Alto Networks, and Google Cloud to offer a mobile first experience that drove higher engagement and data insights.
QWASI’s Smart Spaces platform was used to build smart entrances for visitors to use mobile check-in, preview event experiences, and unlock access to information. Increasing brand engagement, driving social amplification, and improving direct to consumer brand engagement for members.
INDUSTRY VALUE
+ 365-degree brand engagement across all events
+ 24/7 fan and participant social amplification
IOT mobile activation at Classic Car Club enabled guests and members to seamlessly engage with the space through entrance check-ins and unlocking fun facts about the cars within the collection, the venue and the history that makes this space an icon in the Big Apple.
CLASSIC CAR CLUB MANHATTAN
Classic Car Club Manhattan has turned NYC’s former horse stables and car depot into a paradise for car-loving members and exclusive events.
Car Club provides a one-of-a-kind, indoor/outdoor experience for guests to engage with classic cars, enjoy cutting edge simulators, and host VIP events. This one-of-a-kind, members-only Club is for those who believe in a life best lived … and lived loudly. Members and guests can race, rally around the world, indulge in wondrous culinary feats in a top-of-the-line restaurant and soak up the sun and sangria on their beautiful river terrace. It is an unlimited experience.
“Partnering with QWASI is enabling us to create better experiences, secure resources, and data insights for our key partners. We are excited to do this in such a unique space.”