Press Releases

QWASI Launches Domino’s Easy Order Bringing Emojis to the Mobile Commerce Marketplace

Press Release

If you thought ordering a pizza online was easy and hassle free (because who really wants to talk on the phone these days?), then you’re in luck, because your antisocial world just got even more impersonal. Now you can order Domino’s by simply sending a text.

QWASI is working with Dominos to make it even easier to order through this new “text-to-order” system, you can actually place your order by just sending Domino’s the pizza emoji in a text.

“It’s the epitome of convenience,” says Domino’s CEO Patrick Doyle. “We’ve got this down to a five-second exchange.”  See Commercial

To use the “text-to-order” or “tweet-to-order” system, consumers first have to setup the “Easy Order” feature in your Pizza Profile on the company’s website. This setup will allow you to add your Phone number and Twitter account, so they can send over your pizza after you send them that pepperoni pizza emoji when cravings hit.

“Domino’s will then send their Easy Order through an automated direct message, which customers must confirm,” Domino’s spokesman Tim McIntyre says.

Being able to send a pizza emoji to order Domino’s probably seems like a logical step for the company, since 50 percent of sales are placed digitally.

Not only will this new way to order pizza help the company engage its followers and become a trending topic on the social media platform, but it also will help Twitter attract more advertisers as brand and companies continue to innovate the way they use the platform. –

Even though people can Push for Pizza or order online, this new service makes ordering your favorite food a piece of cake.

“We want to make it as easy as possible for people to order from us —and this is pretty darned easy,” says Doyle.

We can only imagine the other kinds of foods and products people will be able to order on Twitter using emojis. Burgers and fries, anyone?

Pizza lovers can start ordering Domino’s by sending pizza emoji tweets on May 20.

See Results of Program


Domino’s “Anyware Suite” case study from Andrew Lincoln on Vimeo.



QWASI INNOVATION LABS is a SaaS company working with leading brands to innovate the customer journey using real time data. At the heart of QWASI’s offering is the desire to create remarkable customer experiences, leading to increased brand loyalty, higher retention rates, more effective customer service throughout the customer lifecycle.