Press Releases

#BYOC – Bring Your Own Cup

Case Studies, News, Press Release

Sustainably conscious people and brands alike can now join the #BYOC movement as we enable everyone, everywhere to use recyclable containers, track their contribution, and see how much trash we can collectively save from landfills.

“We are excited to offer an easy way for brands to help track their green contribution by activating their communities in a fun and seamless way that also drives brand engagement and loyalty.”

Kathleen Kirkwood
Founder and CEO, BRA

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Plastic bottles are being used per minute around the world. That’s almost 1.5 billion plastic bottles per day!

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of plastic are already floating in our oceans. World plastic production has increased exponentially from 2.1 million tons in 1950 to 406 million in 2015.

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to forever is the amount of time plastic is projected to endure.

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Soultions
SOLUTION

#BYOC can be activated water coolers at work, bagging areas at grocery stores, coffee shop refill areas, and anywhere else that customers and employees can “bring their own cups” to support the elimination of waste and reduce trash created by single-use containers.

At #BYOC signup, brand managers can also request a custom “I love sustainability” activation that increases brand engagement, as well as social amplification.

Results

HOW IT WORKS

1. Signup at #BYOC to join the movement and request a #BYOC sticker or signup your business to request a custom design

2. Promote #BYOC for friends, customers and employees to join the movement

3. Track the trash erased from landfills!

Thank you for your contribution!

“We are excited to offer an easy way for brands to help track their green contribution by activating their communities in a fun and seamless way that also drives brand engagement and loyalty.”

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