BMA Taps QWASI to Power Mobile Marketing for International Conference
PHILADELPHIA, May 26, 2011 /PRNewswire/ — QWASI, a leading mobile marketing and communications company providing cross-market interactive solutions, announced today it has been selected by the Business Marketing Association (BMA) to power mobile marketing and event communications at The 2011 International BMA Conference in Chicago, IL, June 1-3.
In partnership with Syniverse, QWASI will power text messaging for all pre, during and post-event communication for the show using the BMA shortcode – 26246 (BMAGO). The tools provided to the BMA are part of QWASI’s Mobile Marketing Center Platform designed for companies to power mobile marketing campaigns and communication. Along the lines of this year’s BMA theme Unleash, QWASI plans to introduce many business marketers to the potential mobile marketing brings to their bottom line.
“QWASI is pleased to have been chosen by such an important organization such as the BMA to power their message. We see unique opportunities for business to embrace mobile marketing and communications to reach today’s consumers and business decision makers,” shares Leon Samuel, President & CEO of QWASI, Inc.
“B2b marketers have been slow to adopt and implement a mobile strategy as part of their b2b campaigns. It’s never been a more important time for them to attract and retain their valuable customers and future prospects. The results from other channels show its immediate effectiveness across various areas of business.”
One of the tools QWASI provides to its clients is a website widget for pre-event registration for alerts and notification. It also includes a Vote2Screen program that allows participants to vote on select questions with a simple reply answer. The live vote is calculated in real-time and can be broadcast via projectors and screens throughout the event. Text2Screen sessions also allow participants to pose a question or share a comment. Using a moderator display, the organization or presenter can choose select questions and post them on-screen for attendees.
About QWASI INNOVATION LABS
QWASI INNOVATION LABS is a SaaS company working with leading brands to innovate the customer journey using real time data. At the heart of QWASI’s offering is the desire to create remarkable customer experiences, leading to increased brand loyalty, higher retention rates, more effective customer service throughout the customer lifecycle.