Building COVID-safe experiences that enable the brand story, personalization, & share new customer insights.
“By enabling Smart Spaces, customers can engage with our products and at our distillery with the tap of their device to learn our story and the art behind our work.”
JENNY GRIFFO
OWNER
of consumers are now keen to explore brands virtually with touch free experiences that they weren’t aware of pre-COVID.
WALL STREET JOURNAL
of people registering for a virtual event, attend that event when they receive direct mail and are rewarded to participate.
FORBES
of people engage with and respond to mobile content with feedback when touch free access points are made available.
QWASI MARKETING
CHALLENGE
While customers that know Griffo, understand the science and data behind the product, new consumers may need to be educated of these unique aspects.
Griffo found that, during COVID, sharing the science of their process and the art of their production with visitors was challenging when wearing a mask and trying to manage the queue of incoming visitors.
SOLUTION
By enabling Smart Spaces, customers engaging with our products — and at the distillery — can now access their story and learn more about the art of behind their distilling process.
Working with QWASI’s customer experience team Griffo digitized the physical spaces at their distillery, as well as their products, enabling customers to learn more about the science, have a sneak-peak at behind-the-scenes action, and engage with the brand to preview new offerings in a mobile-first digital format.
RESULTS
+1000 customers engaged month one, spending
+5000 minutes of engaged time on devices curating
+20,000 new data insights for brands
QWASI SMART SPACES activates vineyards, club programs and products with new digital touchpoints that lead to higher community engagement and data insights. Touch-free, smart assets optimize brand awareness, acquisition, event registration, wayfinding, check-in, sentiment feedback, social amplification, and drive 65 percent higher engagement with new service offerings.
“By enabling Smart Spaces, customers can engage with our products and at our distillery with the tap of their device to learn our story and the art behind our work.”