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USPS Contactless

How It Works

USPS Innovation wanted to share the value of digital mail and provide opportunities to better understand Direct Mail as a creative forum with employees, customers, and partners. They worked with QWASI to digitize physical booklets with smart QR and NFC to showcase Direct Mail experiences for all groups to engage with.

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Employee Onboarding

Benefits

The digitized booklets built a consolidated CRM program giving each group a segment enabling the innovation team to derive behavioral insights, and gamify further participation.

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