Krispy Kreme Contactless
How It Works
Krispy Kreme’s Hot Light app lets customers know when fresh doughnuts are out of the oven. Customers can also see recommended products based on real time weather data, and get additional localized rewards that extend beyond POS.
Localizing rewards give customers a reason to share location data, which helps provide behavioral insights and community trends. Additionally, offering local rewards like “the Panthers winning a football game” increases amplification to new communities.