Fordham Athletics

QWASI activates Fordham Athletics with a mobile fan database to increase engagement and drive game attendance

When Fordham University wanted to enhance their fan engagement and increase sponsorship sales, they selected QWASI to digitize and elevate the game day experience.

“QWASI provides us with the opportunity to connect with our fans in an innovative way.”

NICK LAMARCA
ASSISTANT ATHLETIC DIRECTOR OF MARKETING, PROMOTIONS, AND TICKETS

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of sports organizations, sports media rights owners, and brands believe offering exclusive, behind-the-scenes content is most important to engage fans and athletes.

GROUP M

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Consumers are 35x more likely to open and engage with mobile messages than emails.

SINCH

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of people engage with and respond to mobile content with feedback when touch-free access points are made available.

QWASI MARKETING

Exclusive Experiences
CHALLENGE

Providing experiences that drive fan acquisition and retention, game attendance,  ticket sales, and sponsorship opportunities.

99% of sports fans bring mobile devices to games, but less than 3% have a team’s app or stadium’s app downloaded. Fordham University wanted to capitalize on these digital opportunities, so they turned to QWASI for mobile solutions to elevate the Ram fan experience.

Soultions
SOLUTION

Leveraging mobile and NFC-enabled touchpoints to provide loyalty updates, targeted offers, and gamified activities for fans.

QWASI’s team worked closely with Fordham to build new points of acquisition and a custom-developed portal to provide targeted offers and opportunities for engaged fans. In the portal, Fordham fans were able to sign up and receive updates on their favorite teams, exclusive Fordham offers, branded content from Athletic partners, and resources to learn more. The QWASI Game Day platform also allowed fans to participate in digital activities to win exclusive prizes, order Fordham apparel and food, request support, activate seats, provide feedback, and interact with content and other fans before games. QWASI not only delivered the fan engagement experience, but provided real-time reporting for the sponsors who were investing in Fordham Athletics.

Results
RESULTS

+500% growth in fan database

+150% increase in sponsorship conversion

+Double digit increase in student attendance

By selecting QWASI to create its digital fan engagement strategy, Fordham University was successful in developing a deeper knowledge of its fan base and building brand loyalty. The opt-in form captured key demographic data, including type of fan and which type of sports they were interested in, which helped Fordham continue to build its sponsorship strategy and refine elements of the program for greater ROI reporting. This increase in information enhanced the college-sponsor relationship and helped to build stronger audience engagement with increased revenue to the college.

“QWASI provides us with the opportunity to connect with our fans in an innovative way.”

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