Krispy Kreme

Krispy Kreme selects QWASI to develop loyalty and rewards program

QWASI and NCR have partnered to build loyalty app for Krispy Kreme to surprise and delight customer with personalized content and experiences.

“Our goal in developing Krispy Kreme Rewards was to give back to our loyal guests with the highest-quality doughnuts and coffee through one of the most versatile and generous loyalty programs.”

DWAYNE CHAMBERS
CHIEF MARKETING AND INNOVATION OFFICER

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of consumers say personalization plays an important role in their buying decisions, and 87 percent of shoppers said that when online programs personalize, they are driven to buy more.

ANNEX CLOUD

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of Millennials say being a member of a rewards program encourages them to spend more with the company, especially if a points redemption system is involved.

KPMG

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Brands that actively engage customers with a joint strategy between purchases, loyalty points, and available rewards see an average of 132 percent additional uptake.

QWASI MARKETING

Exclusive Experiences
CHALLENGE

Engaging customers with fresh and locally relevant content to drive CRM and loyalty.

More customers are utilizing rewards programs and point systems to redeem offers and engage  with brands. As such, Krispy Kreme was seeking to elevate their app while implementing fun and unique ways to ‘surprise and delight’ their customers with personalized content and mobile experiences.

Soultions
SOLUTION

Giving customers the ability to use their mobile devices to redeem rewards, interact with loyalty activities, and receive push notifications for promotions.

QWASI helped Krispy Kreme to implement an interactive customer loyalty program that allowed customers to purchase through mobile and receive offers based on location, weather, birthdays, and purchasing behaviors. The interactive rewards app gave Krispy Kreme a highly-engaged audience that interacts in relevant conversation through optimized mobile moments, real-time communications, and digital experiences.

Results
RESULTS

+111% growth in customer database and retention

+7% increase insane store sales from the app

+Revenue growth and increased promotion opportunities

QWASI Technology’s activation of Krispy Kreme’s mobile platform increased engagement with the brand and drove customer acquisition and database growth. QWASI Technology mobile solutions have helped Krispy Kreme continue to build its marketing strategy and refine elements of the rewards program for greater involvement. This activation led to more than one million customers downloading the Krispy Kreme app in 2015, with 95 percent of those users keeping push notifications active to be able to receive immediate offers.

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