Fordham Giving Day

Fordham University selects QWASI technology to activate Giving Day and donor engagement

QWASI is proud to be working with Fordham University to support the Giving sector.

“We at Fordham have worked with QWASI to elevate the community experience and take advantage of the world shift toward digitized experiences.”

ALLIE HUEY
DEVELOPMENT AT FORDHAM UNIVERSITY

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of people are not familiar with Giving Tuesday and miss contributing to their favorite organizations.

BUSINESSWIRE

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Raised, set a Fordham Giving Day record.

FORDHAM

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Over 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019.

GIVINGTUESDAY

Exclusive Experiences
CHALLENGE

As younger audiences adopt mobile technology as a primary vehicle for communication, the Fordham Development team wanted to engage this audience, and raise awareness generally in a more engaging way.

Soultions
SOLUTION

Leveraging mobile engagement for signup, Fordham increased their Giving Day database, drove higher participation at sporting events, and creating smart touch free promotions gave students a more seamless way to support new development initiatives.

Results
RESULTS

+ 1.3 million dollars were raised

+Over 2,780 new donors participated

+$50,000 was matched to donations through activities and social media engagement

+Print was decreased from a booklet of 10 sheets to 1 smart asset.  Reducing the waste count by 30K sheets of paper, an apx $1,000 value.

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